Featured Work
SELECTED PROJECTS
Senior capstone project concept developing a collaboration between Reformation and Manuela that connects sustainable fashion and food through a seasonal dining and retail experience in Los Angeles. The project proposes a year-long program beginning each season with an intimate launch event featuring the new collection and a curated tasting menu, with Reformation looks styled throughout Manuela’s garden. Each season continues with a limited collaborative menu and accompanying lookbook, linking diners directly to the collection. The concept explores how aligned lifestyle brands can merge fashion, food, and culture to create a more connected, community-driven expression of sustainability.
Trend journal exploring shifts in visual communication, where I collected and curated imagery to identify emerging aesthetic directions and translate them into clear thematic insights. The project pairs visual references with written commentary to express the mood, intent, and emotional drivers behind each trend, analyzing what makes them compelling and culturally relevant. It focuses on how contemporary visual language is shaped by digital culture, storytelling, and consumer sentiment, using both imagery and text to communicate evolving patterns in design and communication.
FSF case study exploring a cross-industry merchandising collaboration between Gap Studio and Spotify, focused on integrating fashion and music to create a personalized retail experience. The concept connects curated outfits with mood-based playlists, allowing customers to log in via Spotify and receive music tailored to their selected looks. Developed as part of FSF, the project was awarded the FSF Scholarship 2026, reflecting its strategic approach to retail innovation. It reimagines shopping as a multisensory journey that combines styling and audio-driven personalization to strengthen emotional engagement, deepen brand connection, and highlight the potential of cultural partnerships in fashion retail.
This project explores an AI-powered e-commerce concept for Coach that reimagines online fashion shopping through a virtual assistant and product discovery quiz. It responds to the shift toward conversational and agentic AI by creating a more personalized, flexible journey where users can choose to shop via chat, quiz, or a hybrid of both. The concept also addresses key considerations around hyper-personalization, data privacy, security, and consumer control in AI-driven retail.
Group experiential retail concept for Diptyque, exploring how Parisian luxury and Korean heritage can be merged through a sensory flagship space in Bukchon Hanok Village. The project reimagined traditional retail as a cultural and ritual-based experience, integrating scent, art, and heritage-driven storytelling within a Hanok setting. My role focused on developing consumer personas, consumer justification, consumer journey mapping, and designing both online and offline channel strategies, supported by mockups for key customer touchpoints.
Group project analyzing Hunter Boots, with the broader goal of examining how legacy fashion brands balance heritage with reinvention to maintain relevance over time. My primary role focused specifically on researching the brand’s history, heritage, and cultural context throughout its evolution, helping inform the wider group analysis of its identity and positioning.
Developed a retail curation and strategy proposal for introducing Salter House into Merci. Evaluated brand fit to strengthen assortment, market relevance, and competitive positioning through analysis of customer alignment, aesthetic synergy, and shared values in craftsmanship and intentional consumption. Identified key assortment gaps in dresses, loungewear, and tops, and developed a curated product mix alongside a go-to-market and marketing strategy tailored to Merci’s retail environment.
Group project developing Continuum, a biannual magazine focused on intentional consumption and curated storytelling. Contributed to editorial layout and visual mockups, photography direction, written content, formatting, and trend analysis to support the magazine’s overall concept and visual identity, helping shape a cohesive narrative across both print and digital expression.
Created a conceptual fashion collaboration between Severance and Thom Browne exploring fractured identity through contrasting uniform systems. The collection translates the show’s duality into structured, restrained looks and deconstructed, expressive pieces, reflecting the tension between control and self-expression. Presented as a performance-based runway installation, the project uses fashion and spatial storytelling to examine themes of autonomy, conformity, and identity.
While studying abroad in Lacoste, contributed to a group upcycling concept for Ralph Lauren focused on circular fashion and sustainable luxury. My role included market analysis, product material breakdown, sourcing and distribution strategy development, product mockups, assisting in the creation of a physical prototype from thrifted materials, and producing photography for marketing and presentation. The project developed an upcycled bag concept and a scalable framework for future brand-led upcycling initiatives.